From East to Zest

November 2022 to March 2023, the Sonoma Botanical Garden held a temporary exhibition of over 50 living citrus trees to inspire off season visitation. In addition to overseeing the project timeline, I...

• Created a unique title and graphics for the exhibition that matched the colorful, retro, and immersive experience.

• Managed all elements of the implementation which resulted in a 30% increase in admissions, merchandise sales, and membership purchases in the first month.

• Wrote content for 7 interpretive panels.